Liberty Science Center (LSC) was looking to reinvent their branding and entire look and feel of their advertising, design, marketing and sales materials. They had previously had 4-5 varying agencies and in house-groups working on these items.
Additionally, they were interested in new revenue generation idea and innovative thinking.
Asia-Europe was asked to bid on the work and was awarded all of the work, thus eliminating 4-5 agencies to keep it all within my oversight and creative direction.
This was a two year assignment, and covered all aspects of sales, marketing, brand and design.
At a time when most science centers and museums were seeing economic impact on their bottom line of a 20-40% downturn events, foot traffic and box office sales, LSC was able to hold its own with a varying rate of 6% down and then 12% after most of the work was completed.
Jersey City, NJ
